Criteo Expands Performance CTV Offering to Europe
· 6d ago · Originally reported by VideoWeek
Criteo is bringing its performance-focused CTV advertising tools to European markets as part of a broader global rollout. The move extends the company's commerce media and outcome-based TV advertising capabilities beyond the US.
Why it matters
Performance-based CTV lets advertisers pay for measurable outcomes rather than just impressions, which could shift how TV ad budgets are planned and evaluated in Europe.
Explain it like I’m new here
It's like TV ads finally getting a receipt, so advertisers only pay when the ad actually seems to work.
Read the original at VideoWeek
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Commerce media
Commerce media is advertising sold by any business with transaction or shopper data, such as retailers, delivery apps, travel sites, payment companies and banks, not only traditional retailers.
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