Convo Media Launches StoryVideo to Link CTV and Mobile Engagement
· 21h ago · Originally reported by AdNews
Convo Media has introduced StoryVideo, a new product designed to bridge connected TV (CTV) advertising with mobile device engagement. The solution aims to help advertisers create interactive campaigns that move viewers from CTV screens to mobile actions.
Why it matters
This development matters because it addresses the challenge of measuring and driving engagement across different screens, which is crucial as viewers increasingly split attention between TVs and mobile devices.
Explain it like I’m new here
It's like watching a TV ad and instantly getting a message on your phone to learn more or join in.
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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