ChatGPT Ads Enables Automatic Ad Changes as Default Setting
· 3h ago · Originally reported by Search Engine Journal
ChatGPT Ads has updated its platform to make automatic ad changes the default setting for advertisers. This means ad creatives and copy may be adjusted automatically by the system unless users opt out.
Why it matters
This shift could impact how advertisers control their messaging and campaign performance, as automated changes may alter intended brand communication or results.
Explain it like I’m new here
It's like your phone changing your text messages before you send them, unless you tell it not to.
Read the original at Search Engine Journal
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
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