Cartology Recognizes Top Retail Media Campaigns in Australia
· 2h ago · Originally reported by Retail World
Cartology has announced awards for the best retail media campaigns in Australia, highlighting standout strategies and executions in the sector. The recognition aims to showcase innovation and effectiveness within the growing retail media landscape.
Why it matters
Retail media is a rapidly expanding part of digital advertising, and awards like these spotlight successful approaches that can set industry benchmarks.
Explain it like I’m new here
It's like giving trophies to the stores with the coolest and smartest ads inside their own shops.
Read the original at Retail World
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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