Ad Tech Services Recognized for Best Practice in Sustainability at 2026 Ad Net Zero Awards
· 2d ago · Originally reported by Campaign UK
The Campaign Ad Net Zero Awards 2026 honored ad tech services in the UK for outstanding sustainability practices. This award highlights companies in the digital advertising sector that have demonstrated leadership in reducing environmental impact.
Why it matters
Sustainability is becoming a key concern in digital advertising, as the industry seeks to lower its carbon footprint. Recognizing best practices encourages more ad tech firms to adopt eco-friendly operations.
Explain it like I’m new here
It's like giving a gold star to the ad tech company that does the best job helping the planet while running ads.
Read the original at Campaign UK
Terms in this story
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Go deeper
Related stories
Beet Retreat LA 2026 Focuses on Convergence of Media and Creative in Advertising
At Beet Retreat LA 2026, industry leaders discussed the merging of media and creative disciplines, highlighting a trend toward integrating previously siloed advertising channels. The event emphasized the importance of governance and…
Ukrainian Agencies and Advertisers Differ on Ad Budget Cuts Amid War Impact
A survey by IAB Ukraine found that 76% of agencies report ad budget cuts due to war damage, while only 24% of advertisers confirm reducing spend, with 64% actually increasing Q3 budgets. Search advertising remains resilient compared to…
Apple, Amazon, and Meta Reportedly Block Ads and AI Agents Amid Standoff
Apple, Amazon, and Meta are reportedly engaged in a standoff, blocking each other's ads and AI agents. The dispute appears to involve restrictions on advertising placements and the use of AI-driven tools across their platforms.
Big Tech Earnings Highlight AI Costs and Expansion of Ad Platforms
Recent Big Tech earnings reports show rising investments in AI and continued growth of advertising platforms. The industry is experiencing shifts in media buying and increased competition as companies adapt to new technologies.
ExchangeWire Examines How Much of Singles' Day Sales Are Truly Incremental
ExchangeWire's Charlotte Mceleny explores the 11.11 (Singles' Day) shopping event and questions how much of the sales it generates is genuinely incremental versus merely shifted in time. The piece considers the role ad tech plays in…
Weekly roundup: Azerion, Taboola, Smartly, Canva, Krea and Kevel product updates
Performance Marketing World rounds up six adtech-related product news items from Azerion, Taboola, Smartly, Canva, Krea and Kevel. The excerpt does not include details of the individual announcements, so specifics are unavailable.