Diwali demand pushes Indian CTV ad rates up as much as 30%
· 2h ago · Originally reported by Storyboard18
Brands are stepping up connected TV advertising for Diwali, India's biggest festive shopping season. The surge in demand has driven CTV ad rates up by as much as 30%.
Why it matters
Festive-season bidding wars for streaming TV slots show that CTV has become a mainstream ad channel in India — and that advertisers now pay a premium to reach audiences on internet-connected TVs during peak shopping weeks.
Explain it like I’m new here
It's like concert tickets getting pricier when everyone wants the same show: lots of brands want streaming TV ad slots during Diwali, so the price of those slots jumps.
Read the original at Storyboard18
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
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