BaseLayer Data and Veritonic Partner to Bring Real Ad Creative Measurement to Connected TV
· 2d ago · Originally reported by PR.com
BaseLayer Data and Veritonic Partner to Bring Real Ad Creative Measurement to Connected TV
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PR.com.
Terms in this story
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
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