UNIQLO India shifts 15% of media budget to connected TV, rules out quick commerce
· 3h ago · Originally reported by StoryBoard 18
UNIQLO India is directing 15% of its media budget toward connected TV advertising. The apparel brand has also decided against entering quick commerce. The budget allocation underscores growing marketer adoption of streaming TV as an ad channel in India.
Why it matters
When a mainstream retail brand moves a meaningful slice of its ad budget to streaming TV, it signals that CTV is becoming a core channel rather than an experiment — influencing how publishers, platforms and agencies plan inventory in India.
Explain it like I’m new here
It's like a big clothing shop deciding that instead of mostly renting billboards, it will put more of its posters inside the shows families watch on their smart TVs.
Read the original at StoryBoard 18
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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