Netflix maps out next steps for its ads business as the ad tier turns four in Japan
· 5h ago · Originally reported by About Netflix
Netflix has published an update on its advertising business in Japan as its ad-supported offering enters its fourth year in the market. The company outlines the direction it sees for its ads plans in one of its major international streaming markets.
Why it matters
Netflix is one of the world's largest streaming services, and its advertising tier shows how streamers now rely on ad revenue alongside subscriptions. Japan's progress is a signal of how the ads model travels beyond the US.
Explain it like I’m new here
Netflix used to make money like a club charging membership fees, but now it also sells ad space like a TV channel, and it is explaining how that side of the business is doing in Japan.
Read the original at About Netflix
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