Amazon’s October Prime Day Serves as Key Holiday Test for Brands
· 6h ago · Originally reported by Adweek
Brands are leveraging Amazon’s October Prime Day event, known as Big Deal Days, to observe and analyze consumer shopping patterns ahead of the holiday season. The event provides an opportunity for sellers to refine their advertising and retail strategies based on early shopper responses.
Why it matters
Understanding consumer behavior during major sales events helps brands optimize their advertising spend and product placements for the crucial holiday period.
Explain it like I’m new here
It's like a practice run for brands to see what shoppers like before the big holiday shopping rush.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
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