Amazon's Ad Unit Introduces New AI Tools
· 3d ago · Originally reported by MediaPost
Amazon's advertising business has introduced a set of new AI tools, according to a MediaPost report. The report did not detail which capabilities the tools cover, who can access them, or when they will be generally available.
Why it matters
Amazon is one of the largest digital advertising sellers, so AI features it launches can influence how brands plan, create, and buy campaigns across the industry.
Explain it like I’m new here
It's like the giant store where brands buy ads hiring a team of robot assistants to help them set things up faster.
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