AI Tools Highlighted for Boosting Creative Output in Ad Campaigns
· 6h ago · Originally reported by Adweek
At Brandweek 2026, OpenArt led workshops demonstrating how artificial intelligence can enhance the productivity of creative teams in advertising. The sessions focused on using AI to support, rather than replace, human creativity in campaign development.
Why it matters
Understanding how AI can assist creative professionals helps agencies and brands adopt new tools without fearing job loss, potentially leading to more efficient and innovative ad campaigns.
Explain it like I’m new here
AI is like a super-fast helper that lets artists make more cool ads, but it doesn't take their jobs away.
Terms in this story
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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