AdXact and VIOOH Partner to Expand Premium Digital Out-of-Home Advertising
· 7d ago · Originally reported by Roastbrief US
AdXact and VIOOH have announced a partnership aimed at providing advertisers with increased access to premium digital out-of-home (DOOH) inventory. The collaboration is expected to enhance programmatic buying options for brands seeking high-quality DOOH placements.
Why it matters
This partnership could make it easier for advertisers to reach audiences through digital billboards and screens in public spaces, using programmatic technology for more efficient and targeted campaigns.
Explain it like I’m new here
It's like teaming up to let more companies easily buy ads on fancy digital billboards in busy places.
Read the original at Roastbrief US
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
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