VIOOH Expands Digital Screen Access for Advertisers in Spain and Portugal
· 4d ago · Originally reported by PPC Land
VIOOH has enabled advertisers to reach over 500 digital screens across Spain and Portugal. This expansion increases the available inventory for programmatic digital out-of-home (DOOH) campaigns in these markets.
Why it matters
This move gives advertisers more options to target audiences in Spain and Portugal using automated, data-driven buying methods. It reflects the growing adoption of programmatic DOOH in Southern Europe.
Explain it like I’m new here
It's like adding hundreds of new billboards that advertisers can book online, making it easier to show ads in Spain and Portugal.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
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