Accenture Interactive Launches Programmatic Advertising Unit Amid Rising Client Demand
· 10h ago · Originally reported by Campaign UK
Accenture Interactive has established a dedicated programmatic advertising unit to address growing interest from its clients. This move aims to enhance the company's digital media capabilities and offer more targeted, automated ad solutions.
Why it matters
As more brands seek efficient and data-driven ways to buy ads, major consultancies like Accenture expanding into programmatic shows how important automated ad buying has become in the industry.
Explain it like I’m new here
It's like a big company opening a new department to help businesses buy ads on the internet more easily and automatically.
Read the original at Campaign UK
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