Snap Stops Recommending AI-Generated Videos in Spotlight Feed
· 2h ago · Originally reported by VideoWeek
Snap announced it will no longer recommend wholly AI-generated videos in Snapchat's Spotlight feed to combat low-quality AI content. Snap senior sales manager Jan Müller described much AI-generated content as low quality, saying only some of it is worthwhile. The interview explores the role of AI content on the platform from an advertising perspective.
Why it matters
When platforms flood with low-quality AI content, it degrades the ad inventory brands pay to appear alongside, so Snap drawing a line signals how social platforms are grappling with content quality to protect advertiser value.
Explain it like I’m new here
It's like a movie theater refusing to show badly-made films because if the audience leaves, no one will see the ads before the movie either.
Read the original at VideoWeek
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