Snapchat tops 30 million paid subscribers, but ad reach questions remain
· 2d ago · Originally reported by PPC Land
Snap announced it has passed 30 million paying subscribers across its subscription products, with Lens+ growing nearly 600% since January. The company did not disclose pricing or how subscribers are split between tiers, including the ad-free Platinum plan.
Why it matters
Paid tiers like ad-free Platinum remove some users from ad reach, so advertisers tracking Snapchat's addressable audience will want clarity on how many subscribers no longer see ads.
Explain it like I’m new here
Snap's app now charges some users for premium versions — like a gym selling VIP memberships — and advertisers want to know how many members chose the no-ads option.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
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