75% of marketers can't say if their price promotions pay, Kantar finds
· 4h ago · Originally reported by PPC Land
Promotions take 36% of marketing and trade spend against 17% for paid media, yet 76% of UK marketers repeat them unassessed. What is the habit costing brands?
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
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