Zee 5 Launches Privacy-Focused Advertising Platform ZAP with Saptharushi
· 35h ago · Originally reported by MobiGyaan
Zee 5 has introduced ZAP, a new advertising platform designed with a focus on user privacy, in collaboration with Saptharushi. The initiative aims to provide advertisers with tools that respect consumer data while enabling effective digital campaigns.
Why it matters
This move reflects the growing trend of privacy-centric solutions in digital advertising, as platforms seek to balance targeted marketing with user data protection.
Explain it like I’m new here
It's like a TV channel making sure ads can reach viewers without peeking at their personal secrets.
Read the original at MobiGyaan
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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