VIOOH Opens GSTV's US Gas Station Screen Network to Programmatic Buyers
· 3d ago · Originally reported by Mediashotz
VIOOH, the digital out-of-home supply-side platform, has made GSTV's US network of gas station video screens available to programmatic buyers. The integration lets advertisers purchase the forecourt screens through automated channels rather than direct sales.
Why it matters
It expands the pool of premium out-of-home inventory accessible via programmatic buying, giving advertisers another venue to reach consumers on the move with video ads.
Explain it like I’m new here
It's like being able to buy ad space on gas station TVs the same way you'd buy ads online, instead of calling up each station one by one.
Read the original at Mediashotz
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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