Townsquare and Lakes Media Form Partnership for Digital Advertising
· 9h ago · Originally reported by Insideradio.com
Townsquare and Lakes Media have entered into a partnership focused on digital advertising. The collaboration aims to enhance digital ad offerings and expand reach for both companies.
Why it matters
Partnerships like this help media companies strengthen their digital advertising capabilities, which is increasingly important as more ad spending shifts online.
Explain it like I’m new here
It's like two local radio stations teaming up to sell more ads on the internet together.
Read the original at Insideradio.com
Terms in this story
Related stories
OpenX Hires John Rogers as Senior VP of Global Publisher Development
OpenX has named John Rogers as its new senior vice president of global publisher development. Rogers, who previously worked at Roku overseeing global programmatic partnerships, brings over 25 years of experience to the role.
Viant Expands Direct Access Offering Amid Analyst Ratings Update
Viant Technology has expanded its Direct Access product, which is likely aimed at enhancing how advertisers and agencies interact with its platform. The news coincides with updated analyst ratings for Viant's stock, reflecting market…
OpenX Appoints John Rogers as SVP of Global Publisher Development
OpenX has hired John Rogers, a former Roku executive, to serve as Senior Vice President of Global Publisher Development. Rogers will oversee efforts to expand and strengthen relationships with publishers worldwide.
Lacuna Introduces Integrated Programmatic Advertising Ecosystem
Lacuna has launched a new platform designed to unify various aspects of programmatic advertising into a single ecosystem. The offering aims to streamline the buying, selling, and management of digital ads for advertisers and publishers.
Haleon Expands Advertising with Programmatic Digital Out-of-Home
Haleon is moving into programmatic digital out-of-home (DOOH) advertising, signaling a shift beyond traditional small screen formats. This approach allows the company to automate and optimize ad placements on digital billboards and screens…
European TV Group Proposes Solutions to Programmatic Advertising Challenges
A European television initiative has outlined new proposals aimed at addressing obstacles in programmatic advertising for TV. The group seeks to improve how automated ad buying works across the region’s broadcasters.