TIME Uses AI Agents to Streamline Ad Proposal Process for Sales Teams
· 24h ago · Originally reported by AdExchanger
TIME has implemented AI agents to automate the coordination of advertiser requests for proposals (RFPs), allowing its ad sales team to focus more on direct selling. The AI quickly turns RFPs into proposals, reducing manual workload and speeding up the process.
Why it matters
Automating routine tasks with AI can make ad sales teams more efficient, letting them concentrate on building relationships and closing deals, which could improve revenue and client satisfaction.
Explain it like I’m new here
It's like having a robot do your homework so you can spend more time playing with your friends.
Read the original at AdExchanger
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
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