TikTok Expands Ad Network to Offer Inventory Beyond Its Own App
· 1h ago · Originally reported by Digiday
TikTok is aiming to increase its share of advertiser budgets by selling ad space not just within its own platform, but also across other digital properties. This move positions TikTok as a broader ad network, competing with established players that offer cross-platform reach.
Why it matters
This matters because it signals TikTok's ambition to become a major player in the digital advertising ecosystem, potentially reshaping how brands allocate their ad spend and how publishers monetize their audiences.
Explain it like I’m new here
It's like TikTok letting advertisers put their ads not just in TikTok videos, but also in other apps and websites, reaching more people.
Terms in this story
Ad network
An ad network is a company that aggregates ad space from many publishers and resells it to advertisers, usually in packaged bundles and often with its own pricing and targeting.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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