The Trade Desk Q3 Earnings Preview: What Investors Are Watching
· 5h ago · Originally reported by TradingView
The Trade Desk is set to report its Q3 results, with analysts flagging key factors to watch in the period ahead of the release. As the largest independent demand-side platform, its numbers are closely tracked as a barometer for the programmatic advertising market.
Why it matters
The Trade Desk's results are often read as a health check for open-web programmatic advertising, so the report can move sentiment across the wider ad tech sector.
Explain it like I’m new here
It's like the biggest lemonade stand on the block about to show everyone its sales numbers — other stand owners will be watching to see if the whole street's business is booming.
Read the original at TradingView
Terms in this story
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Go deeper
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