IAB Tech Lab Seeks Public Input to Simplify Programmatic Advertising
· 2d ago · Originally reported by MediaPost
The IAB Tech Lab has opened a public comment period on proposed changes aimed at streamlining programmatic advertising processes. This initiative invites industry stakeholders to provide feedback on updates that could improve efficiency and transparency in programmatic transactions.
Why it matters
Programmatic advertising can be complex and opaque, so efforts to simplify and standardize it help the entire digital ad ecosystem work more smoothly and fairly.
Explain it like I’m new here
It's like the rule-makers for online ads asking everyone for ideas to make buying and selling ads easier and clearer.
Read the original at MediaPost
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
IAB (Interactive Advertising Bureau)
The IAB (Interactive Advertising Bureau) is the US-based trade association for the digital advertising and media industry, founded in 1996, which publishes research, guidelines and policy positions.
IAB Tech Lab
IAB Tech Lab is the non-profit standards body for digital advertising technology, founded in 2014, which develops specifications such as OpenRTB, VAST, ads.txt, sellers.json and the Open Measurement SDK.
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