Survey: Marketers View In-Store Retail Media as Full-Funnel Ad Channel
· 18h ago · Originally reported by The Shelby Report
A new survey finds marketers increasingly see in-store retail media as useful across the entire purchase funnel — not just at the point of sale. The results suggest growing advertiser confidence in physical retail's digital advertising capabilities.
Why it matters
In-store retail media (screens, kiosks, and audio inside physical stores) is emerging as a serious advertising channel, and if marketers are spending across the full funnel, it signals budgets may shift toward these placements at scale.
Explain it like I’m new here
It's like stores turning their shelves and aisles into mini billboards that can show you different ads depending on whether you're just browsing or ready to buy.
Read the original at The Shelby Report
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
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