7-Eleven Australia Launches Its Own Retail Media Network
· 6h ago · Originally reported by supermarketnews.co.nz
7-Eleven Australia has launched a dedicated retail media network, joining a growing number of retailers monetizing their physical and digital footprints by selling ad inventory directly to brands and advertisers.
Why it matters
Retail media is one of the fastest-growing areas in advertising, and convenience stores add a unique high-frequency, impulse-purchase touchpoint that packaged-goods brands are eager to reach shoppers at.
Explain it like I’m new here
It's like a supermarket putting up billboards inside its store and charging brands to put their ads there — except 7-Eleven is now doing it on purpose as a business.
Read the original at supermarketnews.co.nz
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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