Cotswold Outdoor Group Expands Retail Media In-Store With Broadsign and IUF Partnership
· 5h ago · Originally reported by Retail Technology Innovation Hub
UK outdoor retailer Cotswold Outdoor Group is extending its retail media strategy into physical stores through a partnership with digital signage platform Broadsign and IUF. The move signals growing interest among specialty retailers in monetising in-store audiences alongside their digital channels.
Why it matters
Retail media is one of the fastest-growing areas in ad tech, and this shows that even mid-size, non-grocery retailers are now looking to sell in-store ad inventory — a trend that could reshape how brands reach shoppers at the point of purchase.
Explain it like I’m new here
It's like when a supermarket sells shelf space to brands, but now an outdoor clothing shop is doing the same thing with screens and signs inside its stores.
Read the original at Retail Technology Innovation Hub
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Go deeper
Related stories
Albertsons Retail Media Head Departs From Grocery Chain
The head of retail media at Albertsons has left the company. The departure creates a leadership gap in one of the grocery sector's prominent advertising operations.
7-Eleven Australia Launches Its Own Retail Media Network
7-Eleven Australia has launched a dedicated retail media network, joining a growing number of retailers monetizing their physical and digital footprints by selling ad inventory directly to brands and advertisers.
McDonald's Retail Media Potential Raises Questions About Customer Benefit
The Drum examines how McDonald's could leverage its scale and customer data to build out a retail media offering. The article raises the question of what tangible value such an advertising business would deliver to the fast-food chain's…
Uber Advertising Adds In-Store Sales Incrementality Measurement via Affinity Solutions
Uber Advertising has launched cross-channel incrementality measurement powered by consumer purchase data firm Affinity Solutions. The capability is designed to show brands whether digital sponsored listings on Uber directly drive physical…
GreenCore Launches A2A-Grocery.ai Agentic Platform With Retail Media Sales
GreenCore Solutions Corp. has released A2A-Grocery.ai, an agentic hub designed for the grocery retail sector that includes retail media sales capabilities. Further details about the product's features or rollout were not provided.