Sure, Debates Between Prebid Members Can Get Heated. That’s Why It’s The Programmatic Melting Pot
· 1h ago · Originally reported by AdExchanger
The Prebid Summit in New York City on Tuesday exceeded the event’s reputation for liveliness. That reputation was cemented last year, when the Prebid Summit was roiled by controversy after The Trade Desk had forked the main Prebid code over a data collection disagreement over how to handle programmatic Transaction…
This is the outlet’s own summary while our desk writes an explainer. Read the full story at AdExchanger.
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Terms in this story
Prebid
Prebid is the most widely used open-source header bidding software, including Prebid.js for websites, Prebid Server for server-side auctions and Prebid Mobile for apps.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
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