Study Finds Paid ChatGPT Ads Deliver Less Value Than Google Search Ads
· 3h ago · Originally reported by Dataconomy
A recent study compared the effectiveness of paid ads on ChatGPT with those on Google Search, finding that ChatGPT ads provided significantly less value for advertisers. The research highlights differences in ad performance between conversational AI platforms and traditional search engines.
Why it matters
Understanding how new AI-driven ad formats compare to established search advertising helps marketers allocate budgets and set expectations for emerging channels.
Explain it like I’m new here
It's like putting up ads in a new robot chatroom and finding out they don't work as well as the ads in the old, busy library everyone uses.
Read the original at Dataconomy
Terms in this story
Search advertising
Search advertising is placing paid ads alongside search engine results, triggered by the words people search for and usually charged per click.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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