Sony BRAVIA Technology Selected for Booker’s Nationwide Retail Media Network
· 27h ago · Originally reported by Retail Times
Booker has chosen Sony BRAVIA displays to power its retail media network across its stores nationwide. This move integrates digital screens for in-store advertising, enhancing the retailer’s ability to deliver targeted promotions to shoppers.
Why it matters
Retail media networks are a fast-growing segment in advertising, allowing retailers to monetize in-store traffic and provide brands with new ways to reach consumers at the point of sale.
Explain it like I’m new here
It's like putting smart TVs in stores so brands can show ads to shoppers while they shop.
Read the original at Retail Times
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
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