Retail MediaX conference brand expands to New York with first US edition
· 2d ago · Originally reported by InternetRetailing
Retail MediaX, a UK-originated event series focused on retail media, is holding its first US edition in New York. The brand is extending beyond its home market as retail media grows in North America.
Why it matters
Retail media is one of the fastest-growing areas of digital advertising, and a dedicated conference crossing the Atlantic signals the sector's rising profile and demand for shared standards and networking.
Explain it like I’m new here
It's like a popular UK club for people who sell ads in shops opening its first chapter in America because more people there want to join.
Read the original at InternetRetailing
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
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