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Retail media

Retail media rides the festive shopping wave

· 8h ago · Originally reported by ET BrandEquity

Retail media rides the festive shopping wave

This is the outlet’s own summary while our desk writes an explainer. Read the full story at ET BrandEquity.

Read the original at ET BrandEquity

Terms in this story

Retail media

Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.

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Retail media rides the festive shopping wave | AdTech Sumo