Tesco unveils new ad platform to power its retail media push
· 2h ago · Originally reported by DecisionMarketing
Tesco has launched a new advertising platform as it intensifies its retail media strategy, building on its position as one of the UK's largest grocers. The move gives brands additional ways to advertise to Tesco shoppers.
Why it matters
Supermarkets are becoming major players in digital advertising by monetising their shopper data, and Tesco's platform launch shows how aggressively grocers are competing with big tech for brand ad budgets.
Explain it like I’m new here
It's like a supermarket opening its own mini ad agency, using what it knows about shoppers to help brands pitch products to the right people.
Read the original at DecisionMarketing
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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