Brand Metrics Expands Outcomes Intelligence Platform to Advertisers and Agencies
· 3h ago · Originally reported by ExchangeWire
Brand Metrics, known for its brand outcomes platform used by publishers, is now extending its services to advertisers and agencies. The company also introduced a new brand identity and website as part of this expansion.
Why it matters
This move allows more parts of the digital advertising ecosystem to access tools for measuring and predicting brand outcomes, potentially improving campaign effectiveness and transparency.
Explain it like I’m new here
It's like a scoreboard that used to be just for referees, but now coaches and players can use it too to see how well they're doing.
Read the original at ExchangeWire
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Go deeper
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