Particular Audience Launches Trade Media Platform for Promotions
· 3d ago · Originally reported by Mediashotz
Particular Audience has launched a product called Trade Media, designed to enable smarter promotional advertising. Details beyond the product announcement were not available in the excerpt.
Why it matters
Trade promotions are a massive spend category for brands and retailers, so new ad tech tools that aim to make them more effective could shift how that budget is allocated.
Explain it like I’m new here
It's like a new digital coupon system that tries to show you deals you'll actually care about, instead of random ones.
Read the original at Mediashotz
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