OpenTable Introduces Retail Media Business
· 9h ago · Originally reported by MediaPost
OpenTable has launched a retail media operation, expanding its business beyond restaurant reservations. This move allows brands to advertise to diners directly within OpenTable's platform.
Why it matters
Retail media is a fast-growing segment where companies with consumer data and digital real estate enable targeted advertising. OpenTable's entry shows how non-traditional players are leveraging their audiences for new revenue streams.
Explain it like I’m new here
It's like your favorite restaurant app now letting brands put up ads while you book a table, making extra money from those ads.
Read the original at MediaPost
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Direct-sold advertising
Direct-sold advertising is ad space sold by a publisher straight to an advertiser or agency through a negotiated deal, usually with a fixed price and guaranteed volume.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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