OpenAI launches free business agents for brands in ChatGPT conversations
· 43m ago · Originally reported by Digiday
OpenAI has introduced business agents that let brands appear inside ChatGPT conversations at no cost. The company retains control over the data and how recommendations are presented, while it separately sells advertising access to the same conversational space.
Why it matters
It signals how advertising may take shape inside AI chatbots: brands get a free organic presence, but the platform decides what gets recommended — and also sells paid placement alongside it.
Explain it like I’m new here
It's like a mall letting shops set up free display stands, but the mall decides which stands shoppers actually see — and charges rent for the best spots.
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