ChatGPT ads draw advertiser surge even as average spending declines
· 3h ago · Originally reported by Search Engine Land
Early data on advertising in ChatGPT suggests a growing number of advertisers are experimenting with the format, but average spend per advertiser is falling, with large-budget advertisers accounting for a disproportionate share of total spending. The pattern points to broad curiosity tempered by cautious budgets.
Why it matters
ChatGPT's ad offering is a new channel that could shift how brands reach consumers outside traditional search, so early spending patterns hint at whether it becomes a mainstream ad venue.
Explain it like I’m new here
Lots of people want to try out the new billboard in town, but most are only renting a tiny corner while a few big companies buy up most of the space.
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