OpenAI Expands Ad Testing in ChatGPT
· 18h ago · Originally reported by engadget.com
OpenAI is reportedly running more advertising tests within ChatGPT. Details on formats, targeting, and advertiser participation were not disclosed.
Why it matters
If ChatGPT scales ads, it could open a significant new inventory channel for digital advertisers—and challenge Google and Meta's dominance in intent-driven advertising.
Explain it like I’m new here
It's like the smart kid in class suddenly putting up posters in their locker to make money—everyone else who sells locker poster space now has a new competitor.
Read the original at engadget.com
Terms in this story
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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