Razorpay Engage Enables Indian Brands to Run Ad Campaigns on ChatGPT
· 2h ago · Originally reported by MediaNama
Razorpay has expanded its Engage suite to let Indian merchants launch and manage ad campaigns directly on ChatGPT. The rollout builds on the fintech firm's existing collaboration with OpenAI focused on AI-powered commerce.
Why it matters
As generative AI platforms monetize through sponsored placements, intermediary ad tools make it easier for regional brands to buy inventory in conversational environments.
Explain it like I’m new here
Think of it like a local store using a familiar helper to buy billboard space inside a popular digital assistant.
Read the original at MediaNama
Terms in this story
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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