OpenAI adds visual ads and branding tools as it expands ChatGPT monetization
· 13h ago · Originally reported by TradingView
OpenAI is broadening how it makes money from ChatGPT, introducing visual advertising formats alongside branding tools for marketers. The move formalizes advertising as a revenue pillar for the chatbot beyond subscriptions. Details on rollout scope and ad targeting were not provided in the report.
Why it matters
ChatGPT is one of the most-used AI products in the world, so putting ads inside it could redirect significant digital ad budgets away from search engines and social platforms and set norms for how ads appear in AI assistants.
Explain it like I’m new here
It's like a free TV channel that's been running on donations deciding to start showing commercials.
Read the original at TradingView
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
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