OpenAI Introduces Visual Format and Enhanced Measurement for ChatGPT Ads
· 16h ago · Originally reported by MediaPost
OpenAI has launched a new visual ad format for ChatGPT and improved tools to measure ad performance. These updates aim to make advertising on ChatGPT more engaging and provide advertisers with better insights into campaign effectiveness.
Why it matters
As conversational AI platforms like ChatGPT become ad-supported, new formats and measurement tools help advertisers reach audiences more effectively and understand their return on investment.
Explain it like I’m new here
It's like adding pictures to a chatbot's ads and giving advertisers a better way to see if people like them.
Read the original at MediaPost
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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