TVREV Publishes New Special Report on the State of CTV Advertising
· 2h ago · Originally reported by TVREV
TVREV has released a new special report examining the current state of connected TV advertising. No further details from the report were included in the announcement.
Why it matters
CTV is one of the fastest-growing ad channels, so industry reports like this help advertisers and publishers track where the market is heading.
Explain it like I’m new here
A research group published a big guidebook about how ads on smart TVs are doing these days.
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