Canadian Study Finds Dull Media Costs Advertisers Over $1.5 Billion Each Year
· 2d ago · Originally reported by The Manila Times
New Canadian research estimates that advertisers lose more than $1.5 billion annually due to spending on 'dull media.' The study highlights the financial impact of placing ads in environments that fail to engage audiences effectively.
Why it matters
Understanding where ad dollars are wasted helps advertisers optimize their budgets and improve campaign effectiveness. Ineffective media placements can significantly reduce return on investment.
Explain it like I’m new here
It's like paying to put up posters where nobody looks, so your money doesn't get you any new customers.
Read the original at The Manila Times
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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