HbbTV Symposium 2026 to Spotlight Audience Measurement and Addressable Advertising
· 3h ago · Originally reported by Broadband TV News
The upcoming HbbTV Symposium in 2026 will center its agenda on audience measurement and addressable advertising. The event aims to explore advancements and challenges in tracking viewership and delivering targeted ads via hybrid broadcast broadband TV.
Why it matters
Understanding audience measurement and addressable advertising is crucial for broadcasters and advertisers to optimize campaigns and prove value in a changing TV landscape.
Explain it like I’m new here
It's like a TV conference where experts talk about how to count who’s watching and show different ads to different people.
Read the original at Broadband TV News
Terms in this story
Related stories
Heineken pairs attention and brand awareness metrics to justify open web ad spend
With budgets under sustained pressure, Heineken's in-house team is combining attention-based metrics with brand awareness measures to demonstrate what digital campaigns on the open web deliver. The brewer is using the mixed approach to…
IAB’s Matt Shapo Highlights Need for Clear Business Goals in Media Measurement
Matt Shapo of the IAB emphasizes that while advertisers have many measurement tools, the real challenge is interpreting the data to answer core business questions. He notes that fragmented consumer attention across multiple media channels…
DoubleVerify expands ad measurement to cover ChatGPT ads
DoubleVerify has expanded its measurement offering to cover advertising shown within ChatGPT. The move brings ads in OpenAI's AI chatbot under the verification firm's measurement coverage alongside its existing digital channels.
DoubleVerify Launches Attribution and Brand Suitability Tools for ChatGPT Ads
DoubleVerify has rolled out attribution measurement and brand suitability capabilities specifically designed for advertising on ChatGPT. The move brings DV's verification suite to OpenAI's emerging ad platform as ChatGPT ads gain traction…
Study Finds Black Friday Ad Success Hinges on Viewer Needs States
A study by Parallel indicates that standard ad placements during the competitive Black Friday window often fail due to poor alignment with viewer mindsets. The research suggests that brands must evaluate audience intent and emotional…
DoubleVerify Extends Ad Measurement Capabilities to ChatGPT Platform
DoubleVerify is expanding its measurement and verification tools to cover advertising on OpenAI's ChatGPT. The move signals growing advertiser demand for transparency as AI chatbot platforms become new ad inventory.