Morrisons Retail Media Network Expands Across 1,700 Stores
· 30h ago · Originally reported by Grocery Trade News
UK supermarket chain Morrisons is scaling its retail media network to cover 1,700 stores. The expansion broadens the grocer's in-store and off-site advertising inventory for brands. No further details were provided in the announcement.
Why it matters
Retail media is one of the fastest-growing areas of digital advertising, and a large store footprint gives Morrisons more first-party shopper data and ad space to sell to brands.
Explain it like I’m new here
It's like a supermarket renting out shelf space and signs to brands, but now doing it across way more of its shops.
Read the original at Grocery Trade News
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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