Morrisons Media Group extends retail media network to convenience stores
· 2d ago · Originally reported by Retail Bulletin
Morrisons Media Group is expanding its retail media advertising capabilities by integrating 1,700 convenience stores into its network. This move allows brands to target shoppers across a broader range of physical touchpoints beyond traditional supermarkets.
Why it matters
It demonstrates how grocery retailers are scaling ad networks by leveraging smaller, high-frequency store formats to offer advertisers more granular reach and data opportunities.
Explain it like I’m new here
Morrisons is letting companies show ads in their small corner shops, not just the big supermarkets, so they can reach more people who stop by for quick snacks.
Read the original at Retail Bulletin
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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