Morrisons Media Group extends retail media network to 1,700 convenience stores
· 2d ago · Originally reported by Retail Technology Innovation Hub
Morrisons Media Group is expanding its retail media proposition to cover 1,700 convenience stores, broadening the reach of its in-store and off-site advertising inventory. The move gives brands more touchpoints to reach shoppers closer to the point of purchase.
Why it matters
Retail media is one of the fastest-growing ad channels because it lets brands target shoppers using retailer purchase data. Expanding into convenience stores widens the audience and makes Morrisons a bigger player in UK retail media.
Explain it like I’m new here
It's like a supermarket turning its shelves and store screens into mini billboards that brands can rent to talk to shoppers right when they're deciding what to buy.
Read the original at Retail Technology Innovation Hub
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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