Morrisons extends retail media network to its convenience store estate
· 2d ago · Originally reported by The Grocer
UK supermarket Morrisons is expanding its retail media network to cover its convenience store estate, broadening the inventory advertisers can buy beyond its larger supermarkets. The Grocer piece carried no further detail beyond the expansion itself.
Why it matters
Retail media is one of the fastest-growing ad categories, and extending it to convenience stores gives brands more physical touchpoints and shopper data to target against.
Explain it like I’m new here
It's like a shop putting more advertising boards in more of its smaller stores, so brands can reach shoppers in more places.
Read the original at The Grocer
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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